Carolyn Childs
Jan 19, 2018

How DMOs can better defend marketing budgets

Don’t wait for budget kickback to happen.

It’s brutal reality. Many destination marketing organisations DMOs are now tasked with doing a lot more with a lot less. Marketing budgets are tight most places. Those in the United States are facing dramatic budget cutsBrand USA may even be scrappedand Visit Britain has suffered years of cuts. There are many examples around the world.

So what can DMOs do to better manage the process

Having looked across...

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