budgets

May 6, 2020

3 major daily pain points all marketers are facing, according to ANA CEO

Bob Liodice addresses COVID-19's impact on brand in-housing, ad budgets and transparency, as well as its own membership.

Apr 9, 2019

Are event budgets taking a hit in China's economic climate?

Freeman's Kestrel Lee talks about the sectors in which event budgets are falling—and rising.

Mar 12, 2019

Plugging the disconnect between finance and marketing

Although CFOs and CMOs are still somewhat misaligned in terms of goals and mutual trust, the distance between them is shrinking, according to exclusive research by Campaign and Kantar.

Dec 5, 2018

Are event budgets shrinking?

What goes up but never comes down? Venue costs and overheads that are eating into event budgets, apparently.

Jan 19, 2018

How DMOs can better defend marketing budgets

Don’t wait for budget kickback to happen.

May 19, 2015

You want it faster, cheaper, better? Here's how...

Have you ever heard the adage that you can't have anything fast, cheap and good but rather must pick two? Nonsense, at least when it comes to advertising, according to BBH's Charles Wigley.