Bob Liodice addresses COVID-19's impact on brand in-housing, ad budgets and transparency, as well as its own membership.
Freeman's Kestrel Lee talks about the sectors in which event budgets are falling—and rising.
Although CFOs and CMOs are still somewhat misaligned in terms of goals and mutual trust, the distance between them is shrinking, according to exclusive research by Campaign and Kantar.
What goes up but never comes down? Venue costs and overheads that are eating into event budgets, apparently.
Don’t wait for budget kickback to happen.
Have you ever heard the adage that you can't have anything fast, cheap and good but rather must pick two? Nonsense, at least when it comes to advertising, according to BBH's Charles Wigley.
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