Omar Oakes Oliver McAteer
May 21, 2018

How brands crashed the Royal Wedding

There was no shortage of hoopla this weekend over His Royal Highness Prince Harry of Wales getting hitched to American actress Meghan Markle. Campaign takes a closer look brands that couldn't resist getting regal.

How brands crashed the Royal Wedding

KFC launches "Kentucky Fine China"

Prince Harry proposed to Meghan Markle in front of a roasted chicken. Enter KFC, which is not going to let a pesky detail like cooking method stop it from being associated with this most romantic of chicken-related moments. With the help of its ad agency, Iris, the fast-food merchant launched "Kentucky Fine China", a bucket made from fine English bone china. Because, much like Harry and Meghan, the campaign is "a marriage of English tradition and an American favourite". Pass the bucket indeed....

M&S rebrands itself (and a roast chicken sandwich)

Marks & Spencer, keen for the brand to cling to Britain's establishment like a tight-fitting pair of undies, temporarily renamed itself "Markle & Sparkle" in honour of Meghan Markle and, erm, Harry "Sparkle" Wales? 

Harry's decision to propose during supper really changed the course of history, didn't it: M&S also temporarily renamed its roast chicken salad sandwich 'The Proposal' in honour of the royal romance. A release from the retailer went on to say that following "some confusion as to whether public guests attending the Royal Wedding will be offered refreshments on the day" (it turns out they will be offered some snacks) – M&S said that anyone presenting their invite in store on Friday or Saturday can receive a free meal deal. How would M&S staff have known what real invites looked like, though?

Tyrrells pushes taste boundaries with 'ginger and sparkle' veg crisps

The posh crisps brand (the kind you buy when you throw a party) launched a parsnip crisp variant  flavoured with "a hint of ginger, sweet honey, and added edible glitter, giving a celebratory feel for the Royal Wedding". Campaign's ad hoc food reviewers offered mixed reports: one found them dangerously moreish, but the use of glitter only served to make the crisps look a bit odd and unappetising. 

Legoland Windsor: honey, I shrunk the royals

Legoland Windsor is just a stone's throw from where the wedding took place at Windsor Castle. To celebrate the nearby nuptials, the resort has created its own miniature Windsor Castle made out of 39,960 Lego bricks. Guaranteed to put a smile on someone's face, even if the little Lego Royal Couple don't appear to have faces themselves. 

SodaStream levels up its fashion game

The fizz-it-yourself brand took its hat off for the royal couple -- and put on another one. The marketing team came up with a range of quirky lids inspired by Buckingham Palace’s finest.

Regal refreshments from Kellogg’s

Ever thought about making a caramel, banana and Froot Loops party appetizer? Of course not. Kellogg’s pushed the "Majestic Pops" to be a staple at Royal Wedding shindigs. They look pretty good, to be fair.

"#RoyalLoveDonut" by Dunkin Donuts


Fancy up your viewing party�� #RoyalLoveDonut ❤️�� #RoyalWedding

A post shared by dunkindonuts (@dunkindonuts) on

Over in the US, royal love cames in the form of these heart-shaped donuts from America’s one and only. The brand teamed up with Arc, Leo Burnett’s shopper marketing arm, for a campaign hooked on royal wedding viewing parties.


Campaign UK

Related Articles

Just Published

2 hours ago

Mother's first H&M work is a love letter to young ...

From what you reach for on bloated period days, to the joy of compliments from other women on a night out, the campaign uses insight gathered over hours of conversations with young women across the UK.

3 hours ago

Lego Group invites adults to play as it launches ...

The toy production company has teamed up with Bafta Masterclass, Universal Music Group and fashion designer Grace Chen.

3 hours ago

The industry’s two-faced stance on climate change

Agencies are working to make their own operations sustainable but they remain committed to working for fossil fuel clients.

2 days ago

Asia-Pacific Power List 2022: Yves Briantais, ...

The 15-year company veteran is keen to keep his brand’s messaging fresh, drive premiumisation, and surge ahead with digital transformation.