Hari Ramanathan
Jul 6, 2016

How advertising can get its mojo back, before it's too late

There's no question the industry is in crisis, but a solution may be found in the unlikeliest of sectors, writes Hari Ramanathan of Y&R Asia.

Hari Ramanathan

We’re in trouble. That the advertising industry is in a crisis is not debatable. While our self-importance may not have shifted an inch, especially since I’m seeing it in full strength at Cannes, increased revenue pressures, clients pledging to constantly lower fees and the cost of talent to revenue ratio going higher are all signs of an industry in trouble. This isn’t to say we’re all going the way of Lehman Brothers, but acknowledging the problem is the...

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