H+K appoints regional head for South and Central Asia

Formerly the chief operating officer at H+K Middle East and Turkey, she will continue to be based in Dubai and report directly to Jack Martin, global chairman and CEO of H+K Strategies.

The appointment, which took effect 5 November, is to replace Dave Robinson, former regional president and CEO of H+K for Australia, Middle East, Africa, South and Central Asia, who passed away in late September.

McGeachin will take on Robinson’s roles in India, Middle East, Africa and Turkey, while managing director at H+K Strategies Australia Sue Cook will continue to lead the operations there.

Martin commented that McGeachin "provides unrivaled senior counsel on internal communications and change management, and on issues and crisis management, which positions her to continue our growth in India, Middle East, Africa and Turkey.”

McGeachin had been COO of H+K Middle East and Turkey for the last four years to oversee the operations across Turkey and the eight H+K offices in the Middle East network.

She also served as a senior client leader on several accounts, including dnata, Intel, Dubai World Trade Centre, Etihad Rail, GAFI and Mubadala Aerospace.

With more than 20 years working in international communications, she started her career by implementing specialist marketing communications in the defense sector for Avon Rubber plc.

She then worked for a regional UK PR consultancy before joining Mmd. During her 18-year tenure in Mmd, she headed up the IT practice in London before moving to set up an office in Russia. She later became general manager in Poland and then regional director for Mmd’s Southeast Europe operations, overseeing all of Southeast Europe before Mmd’s sale to Huntsworth Group.