The terms disruption and evolution have been so overused that they are almost a cliché to describe the world in which GroupM and its five brandsMindshare, MediaCom, MEC, Maxus and Essence, the youngest siblingplay. Yet there are few industries as impacted by the changes in technology and consumer behaviours, as well as the diversity of Asian markets, as the media industry. So, in many ways, GroupM’s story of ambitious growth and solidity...
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