Rachael Bylykbashi
Jun 14, 2010

Health. The new green?

For at least the last decade, the environment has taken center stage when it comes to issues in which consumers and employees think businesses need to take an active part. However, now it seems that the environment is not alone, and ‘health' as an issue is just as important.

This is what we've found in Edelman's second Health Engagement Barometer. Nearly three quarters 72 per cent of the 15,000 respondents to this survey said that they would trust a company more that is effectively engaged in health and two thirds 65 per cent would either recommend or buy products from these companies. While globally 65 per cent say that sustainability is as much about the health of people as it is about the health of the planet, this figure...

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