Rachael Bylykbashi

Rachael Bylykbashi is director of health for Edelman Asia-Pacific, the world’s largest independent public relations firm.

Jun 14, 2010

Health. The new green?

For at least the last decade, the environment has taken center stage when it comes to issues in which consumers and employees think businesses need to take an active part. However, now it seems that the environment is not alone, and ‘health' as an issue is just as important.