green

Nov 18, 2020

UK advertising trade bodies to industry: get to net zero carbon by 2030

AA, IPA and ISBA launch five-point plan to eradicate carbon impact from development, production and media placement of advertising.

Nov 13, 2020

Diwali, The festival of light and sound, goes green

INSPIRATION STATION: Away from the sound and air pollution that blights this festival, Gramart Project’s innovations in India are an eco-friendly way of sparking celebration.

Jul 9, 2020

Sustainability and brand success go hand in hand

ASIA’S TOP 1000 BRANDS: Many of the brands voted to have the best record on sustainability are also top brands overall. That’s no coincidence, say observers.

Mar 2, 2017

Hot plants: Green energy and 'ecosexuality'

More people are expressing intense love for all things green—sometimes even by speaking directly to plants in an erotic way.

Mar 17, 2015

Irish tourism board turns WeChat green for St. Patrick's Day

SHANGHAI - Tourism Ireland's quirky tradition of 'greening' famous buildings and landmarks in recognition of St. Patrick's Day has been extended to WeChat.

May 19, 2014

Marketers forum: Brands enable consumers to live green

Corporate responsibility is about much more than an annual donation. We ask Asia-Pacific’s marketers about the importance of using their reach to help consumers live sustainably.