Matthew Miller
Oct 16, 2015

Havas Worldwide names SEA CEO

SINGAPORE - Havas Worldwide has promoted Levent Guenes from COO to CEO for Southeast Asia, covering nine markets.

Levent Guenes
Levent Guenes

The agency has been without a Southeast Asia CEO since Naomi Troni departed the region in early 2014, after a bit more than a year of what one source termed a "failed experiment".

Troni was soon after appointed global chief growth officer at Lowe and Partners, and her Havas duties reverted to Dan Gibson, group MD in Singapore. However, Gibson recently left Asia to return to the UK.

The agency said the appointment, effective immediately, "comes at a strategic time" as Havas "continues to promote a new agency vision with a fully integrated and collaborative approach across the markets, sharing resources locally and regionally, while overcoming P&L limitations and delivering consistently high-quality services for all its clients." 

Guenes is a 14-year veteran with the agency. His career began in Germany in a financial role, and he later took on operational responsibilities in Hong Kong and Japan. More recently, he became involved in business growth for Southeast Asia, according to the company.

“This is an exciting announcement for Havas as we continue to expand our footprint and strengthen our teams and services in the region," Juan Rocamora, chairman of Havas Worldwide Asia Pacific, said in a press release. "Levent has and will continue to lend strategic value to the business with his hands-on management style.”

Guenes promised in the release that 2015 will be "a tremendous and eventful year of growth." 

 

Related Articles

Just Published

6 hours ago

Creative Minds: Ariel Chen takes the 'road of no ...

We get to know the group creative director at BBDO Shanghai through her answers to 11 questions. Learn about how she got into advertising, why she ascribes to the 'Underachiever's Manifesto', and the secret talent that helps her stay happy.

6 hours ago

LG Signature takes inspiration from Sydney Dance ...

INSPIRATION STATION: Who wouldn't be awed by these amazing photos of dancers in action? LG's new pact not only supports the company but gives select customers the chance to learn from the best.

8 hours ago

Spikes Asia announces 2022 jury presidents

Fourteen industry leaders from across APAC, evenly split male-female, will help set the region’s benchmark in creative excellence and effectiveness.

9 hours ago

Campaign Creation Stories: How Pocari Sweat and ...

Otsuka Pharmaceuticals and Dentsu wanted to revitalise Pocari Sweat's brand message for young people in a post-pandemic world. See the astonishing, dreamlike film they came up with and hear the inside story of its creation directly from the brand and agency.