Gabey Goh
Feb 17, 2016

Havas Media Thailand appoints Ferdinand Gutierrez as CEO

THAILAND - Havas Media Group has appointed Ferdinand Gutierrez as chief executive officer for Havas Media Thailand, a newly created role.

Ferdinand Gutierrez
Ferdinand Gutierrez

Gutierrez will report directly to Vishnu Mohan, CEO of Havas Media Group Asia Pacific, and in addition to leading the Thai media team, is tasked with developing the county’s operations into a digital hub for the Indochina region.

The appointment follows the acquisition of integrated agency Riverorchid last year, which gave Havas operations in all five countries of Indochina and strengthening its physical presence across nine out of 10 Southeast Asian economies.

Mohan described Thailand as a "strategically important market" for Havas, adding that a strong Thai leadership will greatly augment its position. He praised Gutierrez's experience in traditional and digital marketing as well as his success building his own startup venture.

With over 20 years of experience, Gutierrez has worked with Universal McCann, Mindshare, New Media and Ogilvy on clients including Unilever, Coca-Cola, MasterCard, and IBM.

Gutierrez also did a stint as the chief marketing officer of Buzzebees Company Thailand, where he led CRM initiatives for brands such as Samsung and was responsible for the expansion of the business into Laos. He was also the founder of Sandbox Global; a social gaming company that built a user base of more than 5.2 million registered users and has been featured among the trending and top-rated apps on Facebook.

Gutierrez said he was attracted to Havas’ vision of integration and collaboration, adding that marketers in Thailand will appreciate the agency’s "distinctive approach" to marketing. 


Related Articles

Just Published

3 hours ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

3 hours ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

3 hours ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

4 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.