Emily Tan
Dec 15, 2011

Google’s Neal Mohan on the future of display advertising

Display ads in Asia are going through a renaissance, moving from 'punch-the-monkey' ads to rich, interactive creatives, says Google’s senior vice president of strategy and product development, Neal Mohan.

Mohan: Display ads in Asia are entering a renaissance period.

Whether you define display as video advertising, mobile, laptop we believe there’s the opportunity to grow the market from a $20 to $25 billion market to one worth $200 billion,” said Mohan in a phone interview with Campaign. This, he says, is why Google has been investing so heavily in the display ad space. “It’s a fairly large jump but we believe it’s entirely possible.”

Over the past few years, Google has acquired YouTube,...

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