display advertising

Jun 6, 2017

Forrester: Display ad spend healthy for next 5 years thanks to mobile

New report highlights key trends around mobile and PC spending in the Asia Pacific region.

Feb 25, 2013

Mobile advertising in Australia surges 220 per cent in 2012: IAB

AUSTRALIA - Mobile advertising more than doubled in Australia last year to US$88.7 million while video advertising grew 30 per cent in the same period to $93 million, according to IAB Australia.

Dec 15, 2011

Google’s Neal Mohan on the future of display advertising

Display ads in Asia are going through a renaissance, moving from 'punch-the-monkey' ads to rich, interactive creatives, says Google’s senior vice president of strategy and product development, Neal Mohan.

Oct 27, 2011

How to improve the effectiveness and ROI of display advertising

Vikas Gulati, vice-president, Asia for online travel search engine Sprice gives pointers to online advertisers looking to target their ideal audience.

Mar 11, 2011

Financial services online shift drives digital display ads : MediaMind

GLOBAL - The internet revolution continues with the gradual shift of financial services from traditional means to the online space, opening up a strategic marketing channel according to a new study by MediaMind.