Babar Khan Javed
Aug 14, 2017

Google updates AdWords for mobile advertisers

In an effort to aid qualitative clickthroughs, Google AdWords will offer advertisers the ability to display links to key website destinations for mobile users.

The grey circle in this Google-provided image represents the user's finger, which can drag side to side to explore a list of links.
The grey circle in this Google-provided image represents the user's finger, which can drag side to side to explore a list of links.

A year after successfully implementing sentence compression algorithms in Google Search for desktops, it appears the company's machine-learning system has matured to assist mobile advertisers in condensing information for Google AdWords.

At the end of August, Google will roll out more options for mobile advertisers on AdWords with the aim of improving clickthrough rates with site-links, callouts, and snippets. Before this feature, users would see a callout and a structured snippet below an ad. Now the extensions will appear beneath the ad copy.

Internal data from Google suggests that users are twice as likely to interact with the new site links format, aided by clickthrough options that allow users to scroll side to side. Per the GIF in Google's blog post, it looks like users will be able to scroll through a movable carousel and view at least four structured snippets.

Related Articles

Just Published

1 day ago

An 'Inactivewear' line made for all your binge-watch...

A collaboration between streaming provider Binge and fashion retailer The Iconic, instigated by Thinkerbell, yields a 19-item line of luxury loungewear.

1 day ago

How Huawei is using local projects to try to ...

Localisation is Huawei's branding strategy for the year. Its 'Connect the North' project in Canada is one example of this.

1 day ago

Milo positions itself as a sports drink in Vietnam

The beverage brand seemingly takes a page from Nike in a campaign from Ogilvy Vietnam and Sweetshop director Noah Conopask.

1 day ago

Singapore’s top influencer investigated for racist ...

Wendy Cheng, aka Xiaxue, stands by her stance in a defensive blogpost, and one brand has already pulled a partnership with her.