Initially making the app available to more than 300 million smartphone users in India, Google also aims to take on mobile wallet titans such as Paytm in other markets.
An upcoming update in iOS 11 will give users a clean slate as far as cookies are concerned. That's bad news for advertisers and demand-side platforms.
With publishers, an AI-enabled app, and Android device makers all playing roles, the company says it is arming advertisers with a better ability to target consumers according to mood and intent.
Injecting upwards of US$2.5 million into its Southeast Asia market domination plans, the software business intends to triple its customer base by 2020.
Safety-conscious brands and a lack of trader talent drove the company to create what it says is the first independent Asean private marketplace.
The latest updates will allow digital marketers to limit the impressions of their ads based on the product inventory in stock and also know which ads appeared in the coveted ad spots.
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