Data News
Babar Khan Javed
Sep 18, 2017

How an Apple update devalues DSPs

An upcoming update in iOS 11 will give users a clean slate as far as cookies are concerned. That's bad news for advertisers and demand-side platforms.

Is the blissful period enjoyed by DSPs and publishers about to pop?

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

1 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

2 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

OMD takes the lead as EssenceMediacom drops out of global rankings

3 OMD takes the lead as EssenceMediacom drops out of global rankings

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

Mash names all-female executive team, shifts global HQ to Singapore

5 Mash names all-female executive team, shifts global HQ to Singapore

Inside the collapse of Indonesia’s most promising creative network

6 Inside the collapse of Indonesia’s most promising creative network

EMA 2025 winners revealed in live ceremony

7 2025 winners for Event Marketing Awards announced in live ceremony

‘Just tone deaf’—Nike’s marathon campaign backlash

8 ‘Just tone deaf’—Nike’s marathon campaign backlash

'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

9 'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag

Cheetos’ launches limited edition fashionably functional pants

10 Cheetos’ launches limited edition fashionably functional pants

Related Articles

Can tech save lives? Apple’s new film says it certainly can
Apr 10, 2025
Ad Nut

Can tech save lives? Apple’s new film says it ...

Apple named Cannes Lions Creative Marketer of the Year
Mar 21, 2025
Lucy Shelley

Apple named Cannes Lions Creative Marketer of the Year

How the tariff war could strengthen Apple's ties with India
Apr 8, 2025
Staff Reporters

How the tariff war could strengthen Apple's ties ...

How Steve Jobs’ legacy lives on through Apple’s creative impact
Feb 25, 2025
Claire Huxley

How Steve Jobs’ legacy lives on through Apple’s ...

Just Published

TK Maxx reviews global media account
The Information
7 hours ago
Shauna Lewis

TK Maxx reviews global media account

Mindshare is the incumbent.

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand
8 hours ago
Lucy Shelley

Jaguar Land Rover launches global creative agency ...

Accenture Song is the incumbent on the account.

WPP set to drop GroupM brand in media shake-up
The Information
11 hours ago
Beau Jackson

WPP set to drop GroupM brand in media shake-up

WPP media arm to change name as part of ongoing restructure.

Agency Report Card 2024: Accenture Song
The Information
15 hours ago
Staff Reporters

Agency Report Card 2024: Accenture Song

From creative accolades at Cannes to its signature tech-driven growth, Accenture Song in APAC is well-positioned but needs to further tap into diversity as competition for transformation work intensifies.