Babar Khan Javed
Sep 18, 2017

How an Apple update devalues DSPs

An upcoming update in iOS 11 will give users a clean slate as far as cookies are concerned. That's bad news for advertisers and demand-side platforms.

Is the blissful period enjoyed by DSPs and publishers about to pop?

We live in a world where the usage of ad blockers is rampant, fueled by consumers who desire to experience the web without the interference of intrusive ads and unskippable pre-rolls. The retargeting systems and demand-side platforms DSPs behind such invasive ad inventory and targeting technology have, of late, changed the narrative to imply a move towards personalization and an intrinsic desire to create personalized advertising experiences.

We will soon see these grand claims...

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