Babar Khan Javed
Mar 14, 2018

3 ways Google updated AdWords this week

Changes impact click-to-message ads, as well as retargeting and calls to action on YouTube.

Google has made a series of updates to Google AdWords that focus on measuring campaign effectiveness and campaign reach.

1. A new click-through rate

Launched in 2016, click-to-message ads CTMA were introduced as an additional call to action that would allow advertisers and agencies to give target audiences the option to immediately get in touch with the advertiser.

“Google’s click-to-message ad format is a great example of...

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