Jan 2, 2019

How Google accidentally automated the agency back to the future

There's a conflict of interest between Google and the brands that use its self-serve ads platform.

Jun 27, 2018

Google relaunches ad products suite

Doubleclick brand jettisoned as Google reorganises ad and marketing tools for better integration.

Jun 4, 2018

Google links landing-page customisation tool with AdWords

Optimize, the real-time landing page modification tool that integrates with Analytics and AdWords, is now open to non-enterprise level users of Google's paid search platforms.

Mar 14, 2018

3 ways Google updated AdWords this week

Changes impact click-to-message ads, as well as retargeting and calls to action on YouTube.

Jan 29, 2018

Bing outperforms Google AdWords: iProspect report

Per the report, the cost per click (CPC) with Bing rose by 29% year on year, while its clickthrough rate (CTR) improved to be 57% higher than Google's.

Dec 19, 2017

Google updates AdWords for campaign optimisation

Two updates to Google AdWords bring advertisers closer to their intended audiences.