There's a conflict of interest between Google and the brands that use its self-serve ads platform.
Doubleclick brand jettisoned as Google reorganises ad and marketing tools for better integration.
Optimize, the real-time landing page modification tool that integrates with Analytics and AdWords, is now open to non-enterprise level users of Google's paid search platforms.
Changes impact click-to-message ads, as well as retargeting and calls to action on YouTube.
Per the report, the cost per click (CPC) with Bing rose by 29% year on year, while its clickthrough rate (CTR) improved to be 57% higher than Google's.
Two updates to Google AdWords bring advertisers closer to their intended audiences.
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