Babar Khan Javed
Jun 4, 2018

Google links landing-page customisation tool with AdWords

Optimize, the real-time landing page modification tool that integrates with Analytics and AdWords, is now open to non-enterprise level users of Google's paid search platforms.

Advertisers rely on Optimize to test variations of landing pages, tailoring it to deliver a personalized experience that works best for each customer.

Advertisers and agencies without enterprise-level access to the Google Suite can now access and benefit from the integration between Optimize and Google AdWords.

A visual editing tool created by Google for landing pages, Optimize was previously only available integration with Google Analytics and Google AdWords to customers with enterprise 360 accounts.

Using Optimize, advertisers and agencies can modify the look, feel, and call to action on a landing...

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