Andrew Mccormick
Apr 19, 2010

Google posts US$2 billion Q1 profit thanks to big brand spending

GLOBAL - Google recorded a $1.96 billon profit in the first quarter of 2010, a 38 per cent increase on the same period last year and a performance the search giant attributes to the return of large advertisers and an improving economy.

Revenues at Google also increased markedly. In the three months ending 31 March 2010 Google generated $6.77 billion, up 23 per cent on the same period last year.

Google attributed the growth to an increase in consumers clicking on branded search adverts - clicks on Google ads increased 15 per cent in Q1 2010, compared to Q1 2009. Google's chief financial officer Patrick Pichette said a return of large advertisers and an improvement in the economy...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
or call+852 2122 5227


Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Unilever's Alan Jope: 'Woke-washing' is polluting purpose
8 hours ago

Unilever's Alan Jope: 'Woke-washing' is polluting ...

Work that promises to improve the world but doesn't take real action is 'infecting' the industry, Unilever CEO says.

Facebook: Partnerships “critical” to solving brand safety
9 hours ago

Facebook: Partnerships “critical” to solving brand ...

Facebook's tie-up with rival platforms in media alliance is acknowledgement that no one company can solve brand-safety issues alone

Triple winners McCann Health:
10 hours ago

Triple winners McCann Health: "We're at the top of ...

CANNES IN SHORTS: Global chief creative officer Matt Eastwood and Wendy Chan of McCann Health Shanghai on the campaign that won them the first Pharma Grand Prix in three years—and the first Pharma Grand Prix for China ever.