Andrew Mccormick
Apr 19, 2010

Google posts US$2 billion Q1 profit thanks to big brand spending

GLOBAL - Google recorded a $1.96 billon profit in the first quarter of 2010, a 38 per cent increase on the same period last year and a performance the search giant attributes to the return of large advertisers and an improving economy.

Revenues at Google also increased markedly. In the three months ending 31 March 2010 Google generated $6.77 billion, up 23 per cent on the same period last year.

Google attributed the growth to an increase in consumers clicking on branded search adverts - clicks on Google ads increased 15 per cent in Q1 2010, compared to Q1 2009. Google's chief financial officer Patrick Pichette said a return of large advertisers and an improvement in the economy...

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