Jamie Rossouw
Dec 22, 2022

Global new-biz round-up: Creative pitches dominate as Swarovski, IBM and more change hands

Publicis Groupe was responsible for more than half of billings in October.

Swarovski: Zenith will handle media across 33 markets

IBM, Kellogg and Swarovski were among the largest account moves in October, all of which were awarded to Publicis Groupe and collectively totalled more than $1bn in billings. Global new-business bill

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