Asiya Bakht
Feb 2, 2010

G2 Direct Interactive appoints James Lim as digital strategy director

KUALA LUMPUR - Grey Group Malaysia has appointed James Lim as the digital strategy director of its digital and direct arm G2 Direct Interactive (G2DI).

G2 Direct Interactive appoints James Lim as digital strategy director
Reporting directly to Sam Chan, general manager of G2DI, Lim will work on brand development strategies.

LIm, who was most recently with Arc Digital Interactive Malaysia, has 15 years' industry experience, including a stint at Dell Asia-Pacific Japan.

Sam Chan, general manager of G2DI, said: "Every day we see many new trends emerging in the digital space. There are so many campaigns and promotions being implemented online. We are focused on developing digital strategies and mapping out the roles they play for our clients’ brands starting with consumer insight resulting in successful, effective and talk-of-the-town work."

In December last year, G2 Jakarta was appointed by Nestlé Professional as its communications partner, handling retail channel marketing for all its beverage brands in Indonesia.

Related Articles

Just Published

2 days ago

Apple leads as US dominates Kantar's Top 100 Global ...

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.

2 days ago

Microsoft to retire Xandr DSP in favour of an ...

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

2 days ago

Arthur Sadoun calls for ‘different approach’ at ...

Publicis CEO says Lions festival should not just be about 'AI theory' or 'celebrating creativity for its own sake', given the toughest conditions since the pandemic.

3 days ago

From Hiroshima to Hangzhou: How Jagabee and Frugra ...

The Tokyo-headquartered maker of the hugely popular potato fries, Calbee, is tapping into anime fandom and IP collaborations to boost sales and brand affinity in China. Read our interview with CMO Hiroyuki Miyakura.