Benjamin Li
Jun 6, 2014

Former ZenithOptimedia Taiwan CEO rejoins Carat as new Shanghai MD

SHANGHAI - Robert Hsieh (谢祥伟), former CEO of ZenithOptimedia, has taken up the MD role at Carat Shanghai, releasing Adil Zaim, the agency’s CEO to focus on national growth and strategic direction.

Robert Hsieh
Robert Hsieh

Hsieh came on board Monday. He will lead the 400-person Shanghai office and hold P&L responsibility, Zaim told Campaign Asia-Pacific. Clients for the office include Wyeth, Ferrero Rocher, Pernod Ricard, Philips and Mondelēz.

Zaim added that this is a newly created position. “We have our MD in the Beijing and Guangzhou office, and I have been taking the dual role, taking care of Shanghai, which is our biggest office, and the overall China market,” he said.

With the growth of new business in the Shanghai office, it has become important to have an experienced and well-respected stakeholder like Hsieh in place, Zaim added.

Hsieh has almost three decades of experience in media and advertising, spanning multiple sectors and industries including FMCG, automobile, technology, luxury and banking. He is also not new to China; during his more than six years as CEO of ZenithOptimedia Taiwan (which he departed in April 2013, saying at the time that he was taking early retirement), he was involved in projects related to China. Prior to that he was MD of Mindshare Beijing for two years.

Hsieh is returning for a second stint at Carat, where he was previously executive director and chief negotiator for Carat Taiwan.

 

 

Related Articles

Just Published

1 day ago

How to prepare for hybrid commerce: Chinese ...

As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.

1 day ago

Data shows brands don’t need social media accounts ...

Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.

1 day ago

Apple debuts 2022 Chinese New Year film (clear some ...

The company's offering for this year is a 23-minute epic—shot on iPhones—about the making of an epic film within the film, also shot on iPhones.

1 day ago

How women’s health brands communicate on social ...

Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.