Benjamin Li
Jun 6, 2014

Former ZenithOptimedia Taiwan CEO rejoins Carat as new Shanghai MD

SHANGHAI - Robert Hsieh (谢祥伟), former CEO of ZenithOptimedia, has taken up the MD role at Carat Shanghai, releasing Adil Zaim, the agency’s CEO to focus on national growth and strategic direction.

Robert Hsieh
Robert Hsieh

Hsieh came on board Monday. He will lead the 400-person Shanghai office and hold P&L responsibility, Zaim told Campaign Asia-Pacific. Clients for the office include Wyeth, Ferrero Rocher, Pernod Ricard, Philips and Mondelēz.

Zaim added that this is a newly created position. “We have our MD in the Beijing and Guangzhou office, and I have been taking the dual role, taking care of Shanghai, which is our biggest office, and the overall China market,” he said.

With the growth of new business in the Shanghai office, it has become important to have an experienced and well-respected stakeholder like Hsieh in place, Zaim added.

Hsieh has almost three decades of experience in media and advertising, spanning multiple sectors and industries including FMCG, automobile, technology, luxury and banking. He is also not new to China; during his more than six years as CEO of ZenithOptimedia Taiwan (which he departed in April 2013, saying at the time that he was taking early retirement), he was involved in projects related to China. Prior to that he was MD of Mindshare Beijing for two years.

Hsieh is returning for a second stint at Carat, where he was previously executive director and chief negotiator for Carat Taiwan.

 

 

Source:
Campaign Asia

Related Articles

Just Published

20 hours ago

Google cuts 200 jobs in a core business unit

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.

22 hours ago

Why sports marketing should lean into intimate, ...

In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.

22 hours ago

Is AI financially beneficial for agencies?

AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.

23 hours ago

How Want Want cracked Japan’s competitive confection...

Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.