Nov 9, 2018

Nestlé consolidates media buying in China with Mindshare

Mindshare China expands scope of work beyond Wyeth and the Nestlé core portfolio.

Jun 5, 2017

OMD retains Wyeth Nutrition in Hong Kong

Pitch win extends eight-year partnership.

Jul 7, 2016

Baby steps with programmatic in Hong Kong: Wyeth and Baby Kingdom

Private-marketplace model may help convince Hong Kong brands on advantages of programmatic.

Aug 3, 2015

Wyeth's centennial campaign traces evolution of Chinese parenting

SHANGHAI - Wyeth Nutrition is marking its centennial in China with a focus on the changes in contemporary parenting lifestyles, based on true tales.

Jun 6, 2014

Former ZenithOptimedia Taiwan CEO rejoins Carat as new Shanghai MD

SHANGHAI - Robert Hsieh (谢祥伟), former CEO of ZenithOptimedia, has taken up the MD role at Carat Shanghai, releasing Adil Zaim, the agency’s CEO to focus on national growth and strategic direction.

Jan 17, 2014

McCann tipped to pick up Wyeth Nutrition brief for Greater China

HONG KONG & SHANGHAI - Wyeth Nutrition, following a final three-way pitch against undisclosed competitors, has decided that McCann should handle its creative business in Greater China.