Mindshare China expands scope of work beyond Wyeth and the Nestlé core portfolio.
Pitch win extends eight-year partnership.
Private-marketplace model may help convince Hong Kong brands on advantages of programmatic.
SHANGHAI - Wyeth Nutrition is marking its centennial in China with a focus on the changes in contemporary parenting lifestyles, based on true tales.
SHANGHAI - Robert Hsieh (谢祥伟), former CEO of ZenithOptimedia, has taken up the MD role at Carat Shanghai, releasing Adil Zaim, the agency’s CEO to focus on national growth and strategic direction.
HONG KONG & SHANGHAI - Wyeth Nutrition, following a final three-way pitch against undisclosed competitors, has decided that McCann should handle its creative business in Greater China.
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