Jenny Chan 陳詠欣
Nov 9, 2018

Nestlé consolidates media buying in China with Mindshare

Mindshare China expands scope of work beyond Wyeth and the Nestlé core portfolio.

Following a media review on assorted brands in its China portfolio during June and September this year, Nestlé has expanded Mindshare's buying responsibilities to include the food conglomerate's major subsidiaries Wyeth Nutrition, Yinlu, Toto Le, Haoji and Hsu Fu Chi.

Multiple parties with direct knowledge of the matter told Campaign China that Publicis Media and Dentsu Aegis Network were reportedly shortlisted in the final rounds of the pitch that concluded last week. A...

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