Racheal Lee
Jun 23, 2011

Foreign investments boost iProperty site

SINGAPORE – Foreign investments and regional acquisitions are boosting iProperty Group's market share in Southeast Asia.

Google Analytics show that iProperty.com.sg has over 740,000 visitors per month
Google Analytics show that iProperty.com.sg has over 740,000 visitors per month

The Australian-listed group, which currently operates property portals in Malaysia, Singapore and Hong Kong, has entered into an agreement to buy two of the three largest property portals in Indonesia.

It has also inked a partnership with Mitula, an international vertical search engine, to expand iProperty.com.sg’s reach online through its Singapore site. The site was enhanced recently to make it more mobile-friendly for smart phone users to upload and get the latest real estate information.

The group has also received the backing of a similar outfit in Europe. France's leading property portal, SeLoger.com, part of the Axel Springer Media Group, has invested US$9.38 million to help iProperty further develop its sites. The deal was completed on 21 June.

Following recent web measurement data, the company is now claiming top positions in Singapore, Malaysia, Hong Kong and Indonesia.

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