The ubiquitous analytics platform’s first relaunch since 2012 incorporates machine learning and aims to fill a gap for advertisers when third-party cookies phase out.
Democratizing access, Google has launched a voice based interface for users of Google Analytics, lowering barriers to entry for those unqualified or unfamiliar with the system.
ASIA-PACIFIC - Mobile has changed the face of digital marketing analytics. Ad networks, media companies and social platforms have played up social data and behaviour-oriented consumer insights. And now even Google is changing its rhetoric on digital marketing.
Swissotel Hotels & Resorts, a group of hotels in 26 cities worldwide, turned to Google Analytics to analyse audience behaviour and their marketing campaign.
SINGAPORE – Foreign investments and regional acquisitions are boosting iProperty Group's market share in Southeast Asia.
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