Arun Vemuri
Sep 14, 2010

Five things you need to know about marketing to an 'ALIEN' culture

Arun Vemuri, partner of business planning at Mindshare Japan, draws parallels to his attempts at navigating the Japanese culture in this piece offering five guidelines for marketing to alien cultures.

Arun Vemuri

1. Atlas.

It becomes easier to get around a new place if you have an atlas handy. When it comes to navigating your way around marketing to an alien culture, your atlas can be any source of information created by or for the alien culture, including books, blogs, websites, newspaper articles, special interest magazines, research, sociology studies, fiction, movies and music. These information sources serve as coordinates that help facilitate your understanding of the alien culture.

2. Language....

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