It becomes easier to get around a new place if you have an atlas handy. When it comes to navigating your way around marketing to an alien culture, your atlas can be any source of information created by or for the alien culture, including books, blogs, websites, newspaper articles, special interest magazines, research, sociology studies, fiction, movies and music. These information sources serve as coordinates that help facilitate your understanding of the alien culture.
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
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