arun vemuri

Five things you need to know about marketing to an 'ALIEN' culture
Sep 14, 2010
Arun Vemuri

Five things you need to know about marketing to an 'ALIEN' culture

Arun Vemuri, partner of business planning at Mindshare Japan, draws parallels to his attempts at navigating the Japanese culture in this piece offering five guidelines for marketing to alien cultures.

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