David Blecken
Jun 4, 2015

Ferrero assigns PHD to emerging market media

GLOBAL - Ferrero has appointed PHD for media duties in emerging markets following a six-month review that included five agencies.

Ferrero assigns PHD to emerging market media

The emerging markets group included Southeast Asia, Korea, Hong Kong and Taiwan in the Asia-Pacific region, as well as the Middle East, Africa and selected European countries.

A spokesperson from Ferrero in Italy told Campaign Asia-Pacific there had been "a comprehensive comparison of processes, structure and services as well as case studies for different brands out of Ferrero's portfolio".

"All invited agencies demonstrated their conceptual and strategic potential," the spokesperson added. "We acknowledge the exceptional professionalism and utmost commitment of all participating global media groups."

Mindshare was the main incumbent, while Optimedia held the business in the Middle East.

The spokesperson added that with PHD, "we expect to be able to communicate through an innovative media strategy in an integrated and effective manner" to consumers in the designated markets.

Representatives from PHD were unable to comment on the win. R3 confirmed that it managed the review but was also unable to comment.

 

Related Articles

Just Published

1 day ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

1 day ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

1 day ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

1 day ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.