The network's remaining Optimedia offices, and Australia's Match Media, will also take the name.
GLOBAL - Ferrero has appointed PHD for media duties in emerging markets following a six-month review that included five agencies.
SHANGHAI - Terrence Yung, recently the vice president of ZenithOptimedia China, joins Vizeum China as CEO. He came on board for the newly created role on 17 February.
CHINA - With Beijing and Shanghai’s notoriously bad air pollution making international headline news, should brands begin incorporating the issue into their marketing strategies?
CHINA - ZenithOptimedia's Optimedia has fended off Starcom and Carat to retain the Mengniu media account in China, Campaign Asia-Pacific has confirmed with the agencies involved.
SHANGHAI - Terrence Yung, who as vice-president of ZenithOptimedia China leads the LVMH account and is responsible for the agency’s internal operations, has resigned and will be leaving in February.
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