Benjamin Li
Feb 20, 2014

Aegis Media names new Vizeum China CEO: Terrence Yung

SHANGHAI - Terrence Yung, recently the vice president of ZenithOptimedia China, joins Vizeum China as CEO. He came on board for the newly created role on 17 February.

Terrence Yung
Terrence Yung

In his new role Yung reports to Michelle Lau, Aegis’ chief commercial officer, who is also based in Shanghai, and Vizeum’s JV board (Aegis Media's partner in the joint venture is Charm Group). He will also take responsibility for overall P&L management at the China branch and focus on its new business development.

Yung (pictured) told Campaign Asia-Pacific, “I have just joined this week and will be doing orientation but Vizeum will announce some major changes to our proposition in April.”

Working with many blue chip clients such as LVMH, L’Oreal, Lexus, Toyota, Carlsberg and China Mobile, Yung brings 23 years of media industry experience in China and Hong Kong to the new CEO role. He was vice president of ZenithOptimedia China, where he ran operations and led the agency’s key client. Before that, he was managing director of Optimedia China after setting up the agency from scratch. His total career with ZenithOptimedia spanned 15 years.

“Terrence is one of the longest serving media specialists in China, and his strong background, combined with his great perspective on the media industry in China will add great value to Vizeum,” said Kristian Barnes, who recently replaced Seth Grossman as CEO of Vizeum Asia Pacific.

“Terrence owns incomparable industry experience and excellent management skills," added He Dang, CEO of Charm Group. "Joining us will help Vizeum strengthen its unique advantage in combining both international and local resources to further develop in China.” 

Campaign Asia-Pacific has also learned that Amei Zheng, MD of Vizeum China, has resigned after working for the agency for over four years for family reasons and is likely to depart by mid-March.

Related Articles

Just Published

6 hours ago

All of STB’s multi-faceted marketing initiatives so far

Perhaps no government department in the region has been as aggressive with its marketing than the Singapore Tourism Board, whose domestic tourism push has kicked into high gear in the last few weeks.

7 hours ago

Beautiful swan conveys an ugly truth about plastic ...

The Works used 10,000 plastic bottles to build the 5-meter-tall sculpture to draw attention to the launch of a recycling program.

8 hours ago

Shopee launches partner program for five media agencies

Shopee to provide training and technical support to five major media agencies in hopes of "elevating the standards" of ecommerce marketing in the long-term.

8 hours ago

TikTok spotlights Australia's creators in major ...

Several Aussies who have built big followings feature in the 'It starts on TikTok' campaign, by brand-experience agency Akcelo.