Following in the footsteps of the world's largest video search engine, Facebook has introduced Rights Manager to help rights owners protect their video content.
In its latest announcement, Facebook said Rights Manager will seamlessly integrate with Friend MTS, MarkMonitor, and ZEFR to provide rights management as a service. Similar to Google's ContentID, the new integrations give rights owners the option to manage their IP instead of simply being able to identify and report it.
Google introduced the ContentID program in 2007 so that creators of shows, music, reviews, and creative IP could protect and monetise their work. Since being implemented on YouTube, the program has awarded over US$2 billion to nearly 8,000 content creators.
The announcement comes less than a year after music labels began to pressure Facebook to take action against duplicate content on its video network, as well as instances of IP being used in user-generated content without permission.
In a blog post, Xiaoyin Qu, a product manager at Facebook, said: “We want to give rights owners access to Rights Manager in the ways that make the most sense for their business.”
Rights Manager will give original content creators and advertisers the ability to protect their video content at scale, as well as implement a licensing deal so Facebook users can still use or share content while sharing revenue with the original creators.
The new integrations will allow content creators to identify new matches against protected content so creators can review them and file a report if needed. Content creators that use the tool will also be able to whitelist specific Facebook Pages and profiles that have permission to use copyrighted content.