Oliver McAteer
Feb 28, 2019

Facebook launches premium video ad program in bid to dominate OTT

The social media giant announced a new way to reserve inventory upfront, at a fixed price, guaranteed against Nielsen demographics.

Facebook has launched a new premium video ad program in the US as it dials up the heat to become OTT supremo.

The service, dubbed Facebook Showcase, is the social media giant’s latest attempt to emerge as leader in an increasingly-crowded landscape of cord-cutter companies including Netflix, Amazon Prime Video and Hulu.

Erik Geisler, head of US agency sales, said at a press briefing on Tuesday morning that, on average, nearly 100...

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