Omar Oakes
Jul 29, 2016

Facebook ad revenue rockets 63 percent to $6.24 billion

Mobile ad revenue continues to be Facebook’s major source of revenue.

Mark Zuckerberg: said video is moving to heart of Facebook's services
Mark Zuckerberg: said video is moving to heart of Facebook's services
Facebook's ad revenue surged 63 percent year-on-year to $6.24 billion last quarter, as chief executive Mark Zuckerberg hailed the social media giant's progress in video.

For the three months ending in June, Facebook posted $6.44 billion in revenue, a 59 percent increase on Q2 2015, while profit rocketed by 189 percent to $2.06 billion year on year. 

Mobile ad revenue continues to be Facebook’s major source of revenue, representing 84 percent of ad revenue in Q2, up from 76 percent during the same period last year.

It also reported a 17 percent increase in daily active users to 1.13 billion on average for June 2016, while monthly active users increased by 15 percent to 1.71 billion in June.

Facebook did not report how much revenue it makes from video specifically. But, in a statement, Zuckerberg said: "Our community and business had another good quarter.

"We're particularly pleased with our progress in video as we move towards a world where video is at the heart of all our services." 

In an earnings call, Facebook’s chief operating officer Sheryl Sandberg said advertiser demand is increasing, in contrast to Twitter, which said this week a lack of demand is impacting on its revenue.

Facebook said it generated 50 percent for ad views last quarter year on year, helped by an increase in live video views, while rates grew by almost 10 percent.

Source:
Campaign UK

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