The auto top-up service, which was first introduced in 2003, has now been rebranded as EZ-Reload and extends the source of funds beyond credit and debit card accounts to include bank accounts and other sources in the future.
The ensuing advertising campaign, developed by Crush Advertising, will introduce Singaporeans to the new card that can be used in next-generation in-vehicle unit (IU) or dual-mode IU devices in cars and motorcycles, and accepted at retail shops in addition to trains and busses.
The campaign will run for the next six months.
EZ-Link is a subsidiary of the Land Transport Authority. Its core business is the sale, distribution and management of EZ-Link cards as well as the clearing and settlement of card transactions generated in transit and retail applications.
In April, MasterCard partnered EZ-Link to launch a new prepaid card.
The ensuing advertising campaign, developed by Crush Advertising, will introduce Singaporeans to the new card that can be used in next-generation in-vehicle unit (IU) or dual-mode IU devices in cars and motorcycles, and accepted at retail shops in addition to trains and busses.
The campaign will run for the next six months.
EZ-Link is a subsidiary of the Land Transport Authority. Its core business is the sale, distribution and management of EZ-Link cards as well as the clearing and settlement of card transactions generated in transit and retail applications.
In April, MasterCard partnered EZ-Link to launch a new prepaid card.
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