ESPN launches new football brand, ESPNFC

The platform was initially launched as a preview in April for Euro 2012, just in time for the Barclays Premier League. It will now cover all major leagues and competitions worldwide and expand to TV and mobile.  

 

Via the new brand, ESPN aims to provide unique, customisable digital opportunities for marketers thanks to its ability to detect the location in which its content is being accessed. The "worldwide leader" will also be able to deliver locally relevant coverage.

 

ESPNFC will be integrated into ESPNdeportes.com—which serves the Spanish-speaking community in the US as well as Spanish-speakers in Latin America—and across football content on many of ESPN's global TV, radio and print platforms. ESPNFC will launch in English and Spanish and will evolve over time to serve additional languages.

 

On mobile, the app will provide access to content and will be available on Apple, Windows, and Android handsets. Football fans will be able to personalise the app with their favourite leagues, teams and tournaments.

 

On TV, the football discussion show ESPNsoccernet PressPass will be renamed ESPNFC PressPass. The editorial agenda of both the TV show and web companion content will be closely aligned and will be available six days a week on ESPNews.