Ranjani Raghupathi
Feb 3, 2016

Engagement Meter: January's top 15 social brand posts

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including Nutella and Singapore Airlines made an impression.

Engagement Meter: January's top 15 social brand posts

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the month of January 2016.


1. Mastercard Singapore
Engagement Score – 1,000

Not sure how exactly you can protect yourself while using the ATM? Here are some tips: Remember to cover the key pad...

Posted by MasterCard on Wednesday, 27 January 2016

2. Epson Singapore
Engagement Score – 1,000

TGIF! Stand a chance to win a little sweet Starbucks treat* when you take part in our weekly TGIF Quiz! Simply watch...

Posted by Epson on Thursday, 14 January 2016

3. Nutella Philippines
Engagement Score – 1,000

Can you catch the runaway Nutella?

Posted by Nutella on Tuesday, 26 January 2016

4. ACT Fibernet India
Engagement Score – 995

They are extraordinary know-it-alls of the Internet. They are Incredible. They are Heroes of the Internet. Be like them. #TheAtTheRate, #LikeMan, #MoodyWiFi and #CaptainHashtag

Posted by ACT Fibernet on Sunday, 24 January 2016

5. LG India
Engagement Score – 938

Celebrate the glory of Republic Day with the best offer of the season from LG. Get a brand new #LG #TV for just Rs. 26. (T&C Apply)http://bit.ly/Offers_FB_24Jan

Posted by LG India on Saturday, 23 January 2016


6. Exide Life Insurance India
Engagement Score – 1,000

7. Cathay Pacific India
Engagement Score – 1,000

8. Coca-Cola Philippines
Engagement Score – 1,000

9. KFC Singapore
Engagement Score – 1,000

10. Himalaya Herbals India
Engagement Score – 1,000


11. Mother's Dairy India
Engagement Score – 996


12. Heinz Philippines
Engagement Score – 966


13. LeEco India
Engagement Score – 946


14. Pizza Hut India
Engagement Score – 898


15. Singapore Air
Engagement Score – 824


Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.


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