Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the month of January 2016.
1. Mastercard Singapore
Engagement Score – 1,000
Not sure how exactly you can protect yourself while using the ATM? Here are some tips: Remember to cover the key pad...
Posted by MasterCard on Wednesday, 27 January 2016
2. Epson Singapore
Engagement Score – 1,000
TGIF! Stand a chance to win a little sweet Starbucks treat* when you take part in our weekly TGIF Quiz! Simply watch...
Posted by Epson on Thursday, 14 January 2016
3. Nutella Philippines
Engagement Score – 1,000
Can you catch the runaway Nutella?
Posted by Nutella on Tuesday, 26 January 2016
4. ACT Fibernet India
Engagement Score – 995
They are extraordinary know-it-alls of the Internet. They are Incredible. They are Heroes of the Internet. Be like them. #TheAtTheRate, #LikeMan, #MoodyWiFi and #CaptainHashtag
Posted by ACT Fibernet on Sunday, 24 January 2016
5. LG India
Engagement Score – 938
Celebrate the glory of Republic Day with the best offer of the season from LG. Get a brand new #LG #TV for just Rs. 26. (T&C Apply)http://bit.ly/Offers_FB_24Jan
Posted by LG India on Saturday, 23 January 2016
6. Exide Life Insurance India
Engagement Score – 1,000
Watch & tweet the answer https://t.co/hpkb3CjoFm . Win exciting Exide Life Insurance merchandise. #NoMoreShortCuts pic.twitter.com/6ECNiTT0pW
— Exide Life Insurance (@ExideLife) January 16, 2016
7. Cathay Pacific India
Engagement Score – 1,000
Travelling well is about discovery - the excitement of finding what’s round the next corner.#Lifewelltravelledhttps://t.co/dQqUlRd2T6
— Cathay Pacific IN (@cathaypacificIN) January 29, 2016
8. Coca-Cola Philippines
Engagement Score – 1,000
There's a Coke for every feeling. Share yours at https://t.co/JixXVoJ7pF #TasteTheFeeling pic.twitter.com/Ho8xUvmyDt
— Coca-Cola PH (@CocaColaPH) January 23, 2016
9. KFC Singapore
Engagement Score – 1,000
Let's turn up the Sriracha heat this Chinese New Year with our latest Fortune Box at just $8! #KFCSriracha pic.twitter.com/yjQWd0dCg5
— KFC_SG (@KFC_SG) January 25, 2016
10. Himalaya Herbals India
Engagement Score – 1,000
Introducing #MuskaanByHimalaya, a collaboration with @SmileTrainIndia! Watch Jyothi's journey - https://t.co/hqfgeQ0L3i
— Himalaya Herbals (@HerbalsHimalaya) January 28, 2016
11. Mother's Dairy India
Engagement Score – 996
12. Heinz Philippines
Engagement Score – 966
13. LeEco India
Engagement Score – 946
14. Pizza Hut India
Engagement Score – 898
15. Singapore Air
Engagement Score – 824
Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
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