David Blecken
Apr 14, 2016

Emirates to work with BBDO to build brand in Japan

TOKYO - Emirates has appointed BBDO Japan for creative duties in the country following a pitch.

Emirates is targeting high growth segments in Japan

It is not known which other agencies competed for the business.

Emirates will work with the agency to roll out its global Hello Tomorrow’ branding initiative in the market. According to a statement from BBDO, this will involve integrated campaigns aimed at high-growth segments and premium travellers.

The branding initiative aims to position Emirates as “the airline that unites people, places and passions”, the statement said.

Christopher Gallanto,...

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