Lazada-owned Singapore online supermarket Redmart has worked with The Secret Little Agency to create 'Eat this show', billed as the first edible cooking show.
As Singaporean chef Bjorn Shen cooks signature dishes on Facebook Live, a crew whips up 50 additional servings for immediate delivery to 25 lucky viewers. Those who miss out on the fast, hot eats can use the Lazada app to easily order the ingredients so they can try their hand at cooking the dishes at home.
Three episodes have aired thus far, with another scheduled for noon on Friday on the Redmart Facebook page.
The agency reports that more than 195,000 people have tuned into the live shows, and the campaign has more than 430,000 people. Many of the hundreds of comments left on the video pages are the pleas of hungry viewers hoping to try the food.
“It was great fun putting together this cooking show with TSLA to bring our Shoppertainment ethos to life and encourage customers to ‘Watch, Play and Shop’ on RedMart,” said Michelle Yip, CMO of Lazada Singapore. “We hope they enjoy the recipes and ingredients we’ve assembled for the purposes of showcasing how easy it is to order groceries online with RedMart and whip up a delicious, home-cooked meal.”