Matthew Miller
Oct 23, 2019

'Eat this show': Redmart and TSLA deliver dishes to viewers

Lucky viewers have a chance to get immediate delivery of the same food they've just seen a chef prepare on a Facebook Live broadcast.

'Eat this show': Redmart and TSLA deliver dishes to viewers

Lazada-owned Singapore online supermarket Redmart has worked with The Secret Little Agency to create 'Eat this show', billed as the first edible cooking show. 

As Singaporean chef Bjorn Shen cooks signature dishes on Facebook Live, a crew whips up 50 additional servings for immediate delivery to 25 lucky viewers. Those who miss out on the fast, hot eats can use the Lazada app to easily order the ingredients so they can try their hand at cooking the dishes at home.

Three episodes have aired thus far, with another scheduled for noon on Friday on the Redmart Facebook page. 

The agency reports that more than 195,000 people have tuned into the live shows, and the campaign has more than 430,000 people. Many of the hundreds of comments left on the video pages are the pleas of hungry viewers hoping to try the food.

“It was great fun putting together this cooking show with TSLA to bring our Shoppertainment ethos to life and encourage customers to ‘Watch, Play and Shop’ on RedMart,” said Michelle Yip, CMO of Lazada Singapore. “We hope they enjoy the recipes and ingredients we’ve assembled for the purposes of showcasing how easy it is to order groceries online with RedMart and whip up a delicious, home-cooked meal.”

Episode 1:

Episode 2:

Episode 3:

Related Articles

Just Published

7 hours ago

Behind Spotify's new Southeast Asia campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.

7 hours ago

Tech MVP 2022: Sunil Naryani, Dentsu

MOST VALUABLE PROFESSIONAL: Chief product officer Sunil Naryani has been instrumental in elevating the product offerings from Dentsu and driving radical collaborations across market product leaders.

8 hours ago

Why purposeful creativity is more important than ...

Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.

11 hours ago

Here's Google's plan to to help advertisers manage ...

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.