Lazada-owned Singapore online supermarket Redmart has worked with The Secret Little Agency to create 'Eat this show', billed as the first edible cooking show.
As Singaporean chef Bjorn Shen cooks signature dishes on Facebook Live, a crew whips up 50 additional servings for immediate delivery to 25 lucky viewers. Those who miss out on the fast, hot eats can use the Lazada app to easily order the ingredients so they can try their hand...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events