Lazada has tapped The Secret Little Agency to drum up excitement for the biggest shopping day of the year, 11.11, with a series of mini love stories involving household products, selfie sticks and more.
TSLA has created more than 200 creative assets for the 11.11 regional campaign, including the short films above depicting Asia’s love affair with shopping and bargains.
The work will roll out to six markets Vietnam, Philippines,...
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