Clozette will sell E! online’s display advertising. This includes rich media, pre-roll,
interactive ads, static ads, banners and interstitial campaigns, a spokesperson for the network confirmed.
The decision comes two months after NBC Universal announced that it was pitching its digital property E! Online to advertisers in the region.
The site’s popularity prompted network executives to launch its digital offerings in the region. Between January and September, the site received more than 10 million page views in Malaysia and eight million page views in Singapore.
TV and digital properties will be bundled together, but advertisers will also have the option of choosing to advertise exclusively on the digital platform, said Christine Fellowes, MD of Universal International Networks. The site features both local and global content.
Globally, E! Online has 10 million monthly unique users across web and mobile, as well as 11 million media followers and likes.
In October, NBC Universal finalised its programme schedule in Asia for 2014. E’s lineup includes shows like The Soup, Hello Ross, E Specials with Ryan Seacrest, Keeping up with the Kardashians and Fashion Police.
Clozette is a fashion social network for women to shop. It is also a digital platform for fashion brands, retailers and designers. Driven by user-generated fashion content, it delivers insights and analytics about consumers. The company also manages the advertising for lifestyle portal Glam Media in Southeast Asia.