Brittaney Kiefer
Apr 8, 2019

Droga5 London on Accenture deal: 'We will retain our creative culture'

"Every single person in our office signed up to a turnaround story. There’s quite a huge appetite for ongoing transformation. It’s not like we were at a steady state anyway."

Droga5 London: Kolbusz, Scott and Williams

Droga5 London has maintained that it will retain its creative culture and continue its growth trajectory following the Accenture Interactive acquisition.

The deal announced on Wednesday  Accenture’s biggest to date has a different resonance for the London shop, chief strategy officer Dylan Williams told Campaign.

Droga5 London is at a different stage to Droga5 New York. We’re a very young, fast-moving little company whose culture is still emerging, Williams...

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