Vania Lourenco
Oct 22, 2015

'Disruptive women' at centre of changing notions of femininity

Views of feminism are in flux all over the world. The challenge for brands is that the prevailing narrative differs from market to market.

Vania Lourenco

Flamingo São Paulo recently hosted an event on disruptive femininity, bringing together panellists from across progressive female culture in Brazil to talk about the changing meaning of feminism, female empowerment in Brazil and beyond, and the role of brands within the global discourse of femininity. The big take-away from the discussionand from stories around the worldis that we’re in a time of rapidly evolving understandings and representations of womanhood. While this change is occurring at different...

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