Ujaya Shakya
Apr 25, 2014

Dispatch from Nepal: Is advertising the same thing as branding?

In Nepal, the distinction is still sinking in.

Ujaya Shakya

Working in Nepal, it has always been challenging task to convince clients that advertising is not branding. Being predominantly a trading economy for most key brands, there has always been the notion that they're both the same. Most clients in the region tend to believe that some form of media presence will actually take care of branding as well. Having worked in advertising for the last 13 years in this part of the world, it has always been...

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