Ad Nut
Mar 10, 2022

Mobile carrier recites a poem for progress in Nepal

Ncell launches a campaign by ADA, Sun and Outreach Nepal.

Ncell Axiata, a mobile carrier in Nepal, has launched a campaign that's aligned with its brand philosophy of 'liberation'.

"The film represents the progressive Nepali who does not shy away from any challenges that come their way and are determined to learn and explore further," according to a statement from the trio of agencies involved in the work: ADA, Sun and Outreach Nepal.

The film narrates a poem that aims to motivate people to create their own destination. “Don’t wait for luck," it urges. "You create your own luck."

Ad Nut is always happy to see ambitious work from the region's smaller markets. The film is very pretty and seems to hit the mark. Its striving message suits a rapidly progressing nation, where many people are for the first time gaining access to the modern tools people in more developed economies take for granted. 

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Related Articles

Just Published

20 hours ago

Tech Bites: Week of August 15, 2022

News from Coca-Cola, Nielsen, Hivestack and more.

21 hours ago

Serena Williams: Inspiring brand lessons from the GOAT

Williams is as much a master on court as she is off-court when signing major brand deals and honing her personal brand. Brand experts pick out lessons to pick up from the tennis legend.

1 day ago

Dentsu scores high with a third of the wins in June

Global new-biz round-up: However, the largest account was picked up by WPP’s Mindshare.

1 day ago

M&C Saatchi and the brutal complexity of (being) bought

Why the hold-up in the takeover process and where are things now? Campaign explains.