Staff Reporters
Jul 3, 2020

Unilever Nepal takes on stigmatising of returning migrant workers

The company, along with Unicef and Nepal star Rajesh Hamal, makes a case for understanding in a campaign by Outreach Nepal.

Since the pandemic began, recovered COVID patients, their families and health workers in Nepal have been facing stigmatisation driven by ignorance. Unfounded fear of infection has also spread to the country's large population of migrant workers, many of whom have had to return home after being let go from their overseas jobs.

Unilever Nepal, with Unicef, Nepal star Rajesh Hamal and Outreach Nepal, have sought to fight this stigmatisation with #HamronNamaste, a campaign encouraging a more welcoming attutide and more humane behaviour towards these people, who are coming back home to uncertain futures.

Presented through the social channels of Unilever, Unicef and Hamal, the campaign, which takes the form of a filmed recitation of a poem by Hamal, has generated thousands of shares and comments.

Related Articles

Just Published

6 hours ago

40 Under 40 2022: Mo Moubayed, Veridooh

He entered the media industry and founded Veridooh to revolutionise out-of-home advertising, advocating for it to be more people-, data- and environment-centric.

7 hours ago

Move and win roundup: Week of January 30, 2023

Kickstart your week with news of people moves from Ogilvy Indonesia, Grab, Kantar, SevenRooms and more, in our weekly roundup.

8 hours ago

ChatGPT in advertising: Will clients pay the same ...

ChatGPT is being hailed as the future of digital advertising, but experts warn that it may be an overstatement at this stage. How should agencies and their clients approach ChatGPT?

19 hours ago

Global CCO Alex Lopez to leave McCann as Harjot ...

Changes announced by Daryl Lee.