Staff Reporters
Jan 30, 2015

Dentsu Aegis Network takes stake in Indian social and digital agency

Dentsu Aegis Network has acquired a majority stake in WATConsult, a leading social and digital media agency in India.

L-R: Ashish Bhasin, Heeru Dingra, Nipun Kapur Dingra and Rajiv Dingra.
L-R: Ashish Bhasin, Heeru Dingra, Nipun Kapur Dingra and Rajiv Dingra.

Founded in 2007, WATConsult has more than 160 people working across offices in Mumbai, Delhi, Bangalore and Kolkata. The agency functions as a full-service digital agency and offers creative and technology services across mobile, digital and video. WATConsult’s clients include the Godrej Group, Nikon, Tata Chemicals, Bestseller Group and Bajaj Allianz.

Following the acquisition, the agency will become part of Isobar, Dentsu Aegis Network’s global digital marketing agency, and will be known as ‘WATConsult – Linked by Isobar’.

Commenting on the announcement, Dentsu Aegis Network Asia Pacific CEO, Nick Waters described India as priority for the network.

“The acquisition of WATConsult marks another significant step for our group in India," he said in a press release. "We view India as a priority market and will continue to seek scaled and quality investment opportunities here.”

As part of the acquisition, Rajiv Dingra will continue as CEO of WATConsult and will report into Ashish Bhasin, chairman and CEO of Dentsu Aegis Network South Asia. Nipun Kapur, COO of WATConsult and Heeru Dingra, CFO, will continuing in their respective roles.

“As an agency we see huge growth opportunity in digital advertising, particularly social media, digital video and mobile, and we are geared to capitalising on it,” said Dingra.

In July last year, Dentsu Aegis Network announced it had acquired a majority stake in Milestone Brandcom, a company that claimed to be the India’s largest OOH agency based on billings as well as the most awarded specialist agency. 


Related Articles

Just Published

11 hours ago

How to prepare for hybrid commerce: Chinese ...

As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.

12 hours ago

Data shows brands don’t need social media accounts ...

Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.

12 hours ago

Apple debuts 2022 Chinese New Year film (clear some ...

The company's offering for this year is a 23-minute epic—shot on iPhones—about the making of an epic film within the film, also shot on iPhones.

13 hours ago

How women’s health brands communicate on social ...

Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.