Fast Track is part of Chime Sports Marketing under the London-listed Chime Communications.
The agency is one of the leading sports marketing agencies with offices in London, Madrid, Auckland and Abu Dhabi, and have expertise in consulting, communications, events and rights management.
Parr (pictured) has been tasked with opening and establishing an office in Hong Kong to service the APAC region. The regional agency currently has eight staff members and recruiting.
Fast Track’s roster of international clients includes HSBC, Emirates, GlaxoSmithKline, Land Rover, G4S and Heineken. Fast Track Hong Kong office will be heavily involved in the activation of HSBC’s extensive rugby portfolio across the APAC region, including the IRB World 7 series starting in December in Dubai this year, and the Asian Five Nations in April.
“There are great opportunities in the region for Fast Track’s existing clients to grow their business organically as we serve them in the region,“ said Parr.