David Blecken
Mar 1, 2016

DAN acquires majority stake in Barnes, Catmur & Friends

NEW ZEALAND - Dentsu Aegis Network has established a creative presence in New Zealand with the acquisition of Barnes, Catmur & Friends (BC&F).

The acquisition gives DAN a creative footing in New Zealand
The acquisition gives DAN a creative footing in New Zealand

The New Zealand agency will become the flagship brand of Dentsu Aegis Network (DAN) New Zealand, according to a statement from Dentsu. It has a staff of 31 and covers a range of disciplines including creative, digital, design, direct and media.

The founders, Daniel Barnes and Paul Catmur, will continue to lead as chief executive and ECD respectively.

BC&F ranks as the most effective independent agency in Asia-Pacific on the Effies Index.

In the statement, DAN’s Asia-Pacific chief executive Nick Waters said the move will provide clients with “a high quality creative capability for the first time in the [New Zealand] market”.

Rob Harvey, New Zealand chief executive for DAN, added that BC&F “share many of our values” and that DAN had no intention to change the agency.

The move follows DAN’s acquisition last year of BWM Group in Australia.


Related Articles

Just Published

1 hour ago

Netflix ventures into Decentraland to promote 'The ...

The streaming giant makes another move in gaming with its first step into the crypto-focused metaverse platform.

1 hour ago

Lego hosts array of activations to celebrate '90 ...

Danish toy manufacturer topping celebrations with gargantuan brick birthday cake.

1 hour ago

Attention metrics are becoming more nuanced, but ...

Agencies and tech providers are building a more sophisticated understanding of consumer attention, but they face cultural and infrastructure challenges in convincing advertisers to convert to a new currency.

2 hours ago

Bentley Motors appoints global lead creative agency

London-based iX given lead creative and strategic agency status.